VIVA NATURALS REBRAND

The Challenge

Viva Naturals had built a strong product offering in the competitive health and wellness space - but its visual identity hadn't kept pace with the brand's growth. At $2M, the company had significant commercial momentum, yet the brand looked inconsistent across touch points and lacked the cohesion and modern aesthetic needed to stand out in an increasingly crowded e-commerce market. A comprehensive refresh was needed to elevate brand perception, unify the visual language, and drive stronger consumer engagement across every channel.

The Solution

I led a full brand refresh touching every layer of the Viva Naturals identity - from logo to digital experience to packaging to creative production - building a cohesive, modern visual system designed to scale.

• Logo redesign - modernized brand mark repositioned for a premium wellness audience

• Full redesign of vivanaturals website improved UX, modern design, and integrated social proof aligned with e-commerce best practices

• Launched 20+ new products with a unified packaging system and consistent design aesthetic

• End-to-end creative direction for all product renderings and photoshoots

• Ensured brand consistency across digital, retail, and marketing channels

The Experience

The refresh transformed Viva Naturals into a visually unified, modern lifestyle brand - one that could compete confidently in the premium wellness space. Stronger brand perception, improved digital engagement, and a scalable creative system contributed to significant business growth, increasing the overall company valuation from $2M to $5M.

Client: Viva Naturals
Role: Creative Director