From $2M to $5M in One Year: The Viva Naturals Rebrand

The Challenge

Viva Naturals had a strong product line and real momentum, but its identity was inconsistent across touchpoints and lacked the cohesion to stand out in a crowded e-commerce market. The brand needed a refresh that would raise perception, unify the visual language and drive engagement on every channel.

The Solution

I led a full brand refresh, from logo to packaging to digital experience to creative production, and built a visual system designed to scale.

• Logo redesign, repositioned for a premium wellness audience

• Full website redesign, with improved UX, modern design and social proof built around e-commerce best practices

• Unified packaging system and relaunch of 20+ products

• End-to-end creative direction of product renderings and photo shoots

• Brand consistency across digital, retail and marketing

The Results

Viva Naturals became a visually unified, modern lifestyle brand able to compete in premium wellness. Stronger brand perception, better digital engagement and a scalable creative system contributed to significant growth, and company valuation rose from $2M to $5M in one year.

Client: Viva Naturals
Role: Creative Director