STOTT PILATES STUDIO LAUNCH

The Challenge

STOTT PILATES® Studio had been part of the Merrithew® ecosystem for years - but the space and its brand presence had grown significantly dated. It no longer reflected the caliber of the method it represented. With the broader Merrithew® brand moving in a more elevated, contemporary direction, a full reimagining of the Studio was overdue.

The Solution

I led the $3M launch of STOTT PILATES® Studio with a $35K+ campaign budget, rebuilding the concept from the ground up across every brand touchpoint - from the physical space to the full digital ecosystem.

• Full campaign creative including photo and video production

• Physical space design and build-out

• Brand guidelines specific to the Studio tier

• Website design and development

• Booking app

• Marketing collateral across print and digital channels

The Experience

The result was a fully realized brand that translated the precision and prestige of STOTT PILATES® into a premium consumer experience. The launch drove a high-performing website, increased membership sales, and meaningfully elevated visibility for both the STOTT PILATES® method and the overarching Merrithew® brand. Wide media coverage followed across Elle Magazine, Forbes, Pilates Journal, and Athletech News.

Client: Merrithew® International
Role: Creative Director, Design & Marketing
Photographer: Venus Nazar
Studio Builder: Flat Iron