A $3.5M Studio Launch, Built From the Ground Up

The Challenge

STOTT PILATES® Studio had been part of the Merrithew® family for years, but the space and its brand had aged out of step with the method it represented. As the wider Merrithew® brand moved in a more elevated direction, the Studio needed a full reimagining.

The Solution

I led the $3.5M launch of STOTT PILATES® Studio, with a $35K+ campaign budget, rebuilding the concept across every touchpoint from the physical space to the digital ecosystem.

• Full campaign creative, including photo and video production

• Physical space design and build-out, with Flat Iron

• Brand guidelines for the Studio tier

• Website design and development

• Booking app

• Launch collateral across print and digital

The Results

The launch produced a high-performing website, grew membership sales and raised visibility for the STOTT PILATES® method and the Merrithew® brand. Coverage followed in Elle Magazine, Forbes, Pilates Journal and Athletech News.

Client: Merrithew® International
Role: Creative Director, Design & Marketing
Photographer: Venus Nazar
Studio Builder: Flat Iron