I'm a creative leader with 17+ years of experience building brands, developing teams and translating business ambition into distinctive creative experiences.
My career spans agency and in-house leadership, from award-winning digital experiences for global brands to transforming a legacy wellness brand across multiple sub-brands. At Merrithew, I've built the in-house creative function, shaped brand and campaign direction, and led work across digital platforms, product launches, content production and physical environments.
I bring strategic thinking and hands-on creative craft together — connecting brand vision to the systems, teams and experiences that bring it to life.
I'm particularly interested in work that challenges convention, creates meaningful connections with audiences and moves brands forward.
Awards, Recognitions & Features
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Best Automobile Website - Jeep.com Redesign
Best Mobile Website - Jeep.com Redesign
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Food and Beverage - Silver: SecondCup.com Redesign
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Honorable Mention - SecondCup.com Redesign
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CRM & Loyalty - Silver: Boston Pizza MyBP
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Design Jury Member
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Artist of the Month Feature
Multiple individual artwork publications as books and album covers
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Triple feature:
Full-spread bio
50th edition special cover design
Interview
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Two gallery exhibitions of limited edition signed prints with fully sold out artwork.
Select Brands I Have Worked With