I'm a Creative Director with 17+ years of experience building brands, leading teams, and delivering work that moves the needle - from global rebrands and product launches to digital platforms and original content.

My career spans agency and brand side, with deep roots in both. I've led creative at some of Canada's most recognizable companies, built departments from the ground up, and worked across industries including wellness, automotive, hospitality, food and beverage, and consumer health. The throughline across all of it: a belief that great creative isn't just beautiful - it drives real business outcomes.

I bring a 360-degree perspective to every project - equally comfortable in the boardroom, on set, and in the weeds of a design system. I lead with clarity, build with intention, and never lose sight of the business behind the brief.

Based in Toronto. Open to full-time, fractional, and consulting engagements.

My full resume is available upon request.