Close-up portrait of a woman with long, wavy hair, blue eyes, and subtle makeup, dressed in a black top against a blue background.

I'm a creative leader with 17+ years of experience building brands, developing teams and translating business ambition into distinctive creative experiences.

My career spans agency and in-house leadership, from award-winning digital experiences for global brands to transforming a legacy wellness brand across multiple sub-brands. At Merrithew, I've built the in-house creative function, shaped brand and campaign direction, and led work across digital platforms, product launches, content production and physical environments.

I bring strategic thinking and hands-on creative craft together — connecting brand vision to the systems, teams and experiences that bring it to life.

I'm particularly interested in work that challenges convention, creates meaningful connections with audiences and moves brands forward.

Awards, Recognitions & Features

Select Brands I Have Worked With

Logo of Delta Hotels by Marriott featuring a stylized 'D' and the hotel name.
Chrysler logo with stylized line and a curved element underneath.
The Jeep logo in black text on a white background.
Logo for Second Cup Coffee Co. featuring a simple line drawing of a coffee mug centered inside a circle, with the company name written around the circle.
The word "GUESS" displayed in black letters on a white background.
Black and white Harley-Davidson logo.
Nautica logo with a stylized sailboat image above the text
The word 'ALDO' written in black font on a plain white background.
Black and white logo with a circular emblem featuring a four-pointed star inside, followed by the word "merrithew" in lowercase letters.
Black and white Hyundai logo with the word 'Hyundai' underneath.
Black and white logo of the brand 'Ecko Unltd.' featuring a rhinoceros inside a rounded rectangle, with the brand name written next to it in lowercase letters.