MERRITHEW® REFORMERS LAUNCH

The Challenge

Merrithew® was preparing to launch three new products - the At Home SPX® Reformer with Vertical Stand, the Elevated MPX™ Essential Reformer, and the V2 Max™ Onyx Reformer. Each required a full suite of campaign-ready assets to support a successful market launch. Beyond the immediate product needs, the Marketing and Sales teams had identified a growing hospitality segment requiring dedicated visual support - and additional equipment assets were needed to serve ongoing marketing and creative demands.

The Solution

I led a two-day lifestyle and product photo and video shoot with a cast of 10 models, producing a comprehensive asset library built to support the product launches and broader business needs.

• Lifestyle and product photography across all three new Reformer models

• Video production for campaign and marketing use

• Additional equipment photography for ongoing creative and marketing needs

• Dedicated asset capture supporting the growing hospitality segment

The Experience

The shoot delivered a complete, campaign-ready content library across multiple product lines and business verticals - giving the Marketing and Sales teams the assets needed to drive a strong product launch while building a foundation of visual content to support Merrithew®'s expanding market reach. The $72,000 campaign produced approximately 200 net new photographs and raw video footage, now actively deployed across marketing campaigns and promotional videos.

Client: Merrithew® International
Role: Creative Director
Photo & Video: Moment Co