JEEP.COM REDESIGN

The Challenge

Jeep is one of the most iconic automotive brands in the world - but its digital presence wasn't keeping pace with the brand's stature or its customers' expectations. The existing site lacked the design sophistication, cohesion, and functionality needed to serve a modern automotive buyer. With multiple vehicle lines, a complex purchase journey, and a growing mobile audience, Jeep needed a digital experience worthy of the brand - built on a scalable, consistent design system that could handle the full complexity of the automotive customer journey.

The Solution

I led the creative direction for a full redesign of Jeep.com, developing a comprehensive design system that brought consistency, clarity, and premium execution across every layer of the site.

• Complex design system developed to unify the full Jeep digital ecosystem

• All vehicle landing pages - redesigned to showcase each model with brand-appropriate depth and visual impact

• Build and price engine - intuitive, visually rich configuration experience

• Dealer locator - streamlined tools connecting buyers to their nearest retailer

• Full mobile experience designed and optimized alongside desktop

• Consistent visual language applied across all touch points within the digital ecosystem

The Experience

The redesigned Jeep.com set a new standard for automotive digital experience - balancing the rugged, adventurous spirit of the brand with a modern, intuitive interface built for today's car buyer. The work was recognized at the WMA Awards, taking home both Best Automobile Website and Best Mobile Website.

Client: Jeep USA
Role: Senior Art Director, Design