Injectors: An Original Unscripted Series, From Concept to Network Pitch

The Challenge

Medical aesthetics is one of North America's fastest-growing sectors, yet almost absent from mainstream unscripted television. No series had captured the ambition, drama and business behind the clinic doors.

The Solution

I co-created Injectors Toronto with Unik Productions, an unscripted format built around five nurse practitioners, their clinics and their clients, developed from concept to a network-ready pitch.

• Series concept and format development

• Cast development across practitioners and clients

• A full pitch package with series bible and episode breakdowns

• Title and brand identity: name, visual identity and tone of voice

• Injectors LA, a proof of concept shot on location to show the format can scale

The Results

Injectors showed Unik Productions moving from execution into original, marketable IP, and positioned the format as a multi-city franchise.

Client: Unik Productions
Role: Creative Director, Co-Producer (Freelance project)
Executive Producer & Director: Patrick NK
Series Director of Photography: Roger Singh
Editor: James Starlin, Megan McGrath