Giving an Experiential Marketing Platform the Brand It Deserved

The Challenge

Limelight was a SaaS platform built for experiential marketing, with strong technology but a brand, marketing and product UI that lagged behind its offering and its enterprise clients' expectations. It needed one creative direction across how the platform looked and how it worked.

The Solution

As Creative Lead, I directed brand identity, product UI/UX and marketing in one unified system.

• Brand identity: visual identity, color, typography and design language to position Limelight as a premium SaaS player

• Product UI/UX for enterprise clients and end users

• Marketing creative: campaigns, digital assets and collateral across the funnel

• A unified design system across product, marketing and brand

The Results

Limelight moved from a strong product with an underdeveloped brand to a cohesive, credible presence on every channel, with sharper market positioning and stronger client confidence. The work also supported new business wins including Porsche, Volvo and BMW.

Client: Limelight Platform
Role: Creative Lead