Giving an Icon a Digital Home Worth the Legend

The Challenge

H-D.com was a dated legacy site that did not reflect the power, freedom and visual identity of one of the world's most iconic brands, for one of the most loyal customer bases in any industry.

The Solution

As Senior Designer, I drove the full redesign of H-D.com from a static platform into an immersive brand experience.

• A site anchored in Harley-Davidson's photography and brand assets

• Product photography and renders

• A visual design system with consistency and energy across pages

• A storytelling framework around lifestyle, culture and craftsmanship

• Vehicle and product pages that balance inspiration with clear navigation

• Desktop and mobile optimization, with a design language built to scale

The Results

The new site finally matched the power of the brand, giving millions of riders and enthusiasts a digital destination as bold as the machines.

Client: Harley Davidson
Role: Senior Designer