HARLEY DAVIDSON WEBSITE REDESIGN

The Challenge

Harley-Davidson is one of the most culturally iconic brands in the world - but its digital presence had fallen behind. The existing H-D.com was a dated legacy site that failed to reflect the power, freedom, and visual identity that defines the brand. For a company with one of the most passionate and loyal customer bases in any industry, the gap between the brand experience in the real world and the one online was significant. A full redesign was needed to close that gap and give the brand a digital home worthy of its legacy.

The Solution

As Senior Designer, I drove the full redesign of H-D.com - transforming a static, outdated platform into a dynamic, visually immersive brand experience.

• Full site redesign anchored in Harley-Davidson's iconic photographic and brand assets

• Product photography and renders

• Elevated visual design system bringing consistency and energy across all pages

• Immersive storytelling framework showcasing the lifestyle, culture, and craftsmanship behind the brand

• Vehicle and product pages redesigned to balance inspiration with clear, intuitive navigation

• Experience optimized across desktop and mobile environments

• Design language built to scale across future campaigns and digital touch points

The Experience

The redesigned H-D.com transformed a dated legacy site into a dynamic, visually inspiring platform - one that finally matched the power and iconography of the Harley-Davidson brand. The new site elevated the digital brand experience, giving millions of riders and enthusiasts a destination as bold and iconic as the machines themselves.

Client: Harley Davidson
Role: Senior Designer